SOURCE: AWS market place  i  AI REVENUE ENGine   i  cONFIDENCE score: 90%
156k+
Registered partners
2.6m+
Active users
100m+
YOY generated revenue
150+
Countires
3.6/4.0
Satisfaction score
Partner Central 2.0

Integrating AWS Marketplace with Partner Central is part of a digital transformation project that brought several benefits to the partner ecosystem.

the challenge

Modernize Partner Central (PC) a global community and merging it with AWS Marketplace (AMP) to leverage programs, expertise, training, and resources to build, market, and sell customer offerings.

Accelerate their journey to the cloud.

the task

Assign UX designer
Conduct usability study
Account Information management
Global search
Consistence and reusability
Improve page load times
Feedback, engagement,and satisfaction measurements

my role

Manger of Product Design  I Lead UX designer I Design Reviewer I UX Sign-off

SLEC homepage

the process

Develop a deep, holistic understanding of partner motivations, needs, pain points, and journeys to inform the APN Partner Central roadmap and deliver an exceptional user experience for partners.

Pain points
User journey
Priorities
User mapping exercise
User think style

the concepts

Conduct design reviews with business owners and stakeholders to effectively gather feedback and align expectations. This collaborative approach fosters transparency, improves communication, and increases the likelihood of delivering a successful design solution.

Wireframes
Design mock-up
Wireframes
Design mock-up

the design

The following elements in my new design demonstrate a thoughtful approach to improving user experience and delivering valuable features for partners: new top navigation, partner overview section, simplified partner journey, enhanced partner path experience, actionable widgets, new design system, task workflow, and improved accessibility. By incorporating these elements, I address key pain points, improve usability, and provide meaningful features that enhance the overall partner experience.

Top navigation
Alliance Lead Home page
List views
Editable wizardsizard
Top navigation
Non Alliance Lead homepage
Page views
Table filtering

the design

Introduce Pendo self-guided, step-by-step guides to help partners navigate complex processes and tasks. These guides provide clear instructions and visual cues to support partners in successfully completing actions. By breaking down complex tasks into manageable steps, the guides empower partners to achieve their goals independently and reduce their reliance on the Partner Central support team.

Pendo tutorial
Salesforce Polaris design system sample

the design

A well-structured and intuitive navigation panel that provides easy access to all sections and features of the partner platform. These collapsible drawers efficiently organize and present the available options for a smoother user experience.

Navigation panels
Help panels

the future