aws customer engement tool

Program allows partners to manage multiple opportunities and drive leads through AWS.

the challenge

We faced the challenge of unifying a complex partner ecosystem and improving customer engagement across Partner Central. The goal was to develop the strategy, research, and experience design for ACE Pipeline Manager—simplifying how partners manage opportunities and increasing partner adoption.

my role

Manger of Product Design I Lead UX designer I Design Reviewer I UX Sign-off

the research

Partner workflow

User stories

Widgets

Conducted interviews to integrating user-centered design into strategy.

Well-defined workflow impacted AWS customer engagement that streamline the customer engagement process, improve efficiency, and provide a seamless experience for both the AWS sales team and partners.

Partner Spotlight widget design added value and quick implementation throughout the portal. Increased visibility on leads and opportunities for engagement.

the concepts

Mocked up multiple list pages with features like edit, transfer, and delete. Provided partners with the tools to efficiently manage their opportunities and drive more revenue. The ability to customize the opportunities list and align with partners' specific needs was valuable addition that enhanced the ability to accelerate deals and win business. Proactive approach!

List page

Opportunity detalis

List page dropdown

Create single opportunity

the design (leads)

Grow revenue and discover new sales leads with AWS, the ACE (AWS Customer Engagement) program plays a crucial role.

Actively participating in ACE, you can leverage shared leads, demonstrate your value proposition, collaborate with AWS, accelerate deals, and ultimately drive revenue growth

Lead list

Lead export

Lead selection for download

Lead page

the design (opportunities)

Share sales opportunities with AWS through the ACE Pipeline Manager available via the Partner Central. Updating customer opportunities throughout the opportunity life cycle in the ACE Pipeline Manager to maximize visibility with AWS Sales.

Opportunity list

Opportunity transfer

Pain points

Filtering

Opportunity list bulk dropdown

Opportunity views

Create single opportunity

Opportunity create wizard

the results

ClearDATA leverage ACE

AWS Partners ClearDATA, Privo, and EagleDream share their thoughts on the value of the ACE Program and how it has helped them grow their revenue and customer engagements.